Amy Wohl has been speaking at industry events since 1975. She is a compelling and popular speaker, frequently speaking on how to translate computer industry trends into organizational business decisions. She illustrates her authoritative and amusing talks with dozens of war stories and enjoys interaction with the audience, whether it’s a conference room with ten participants or an auditorium with a thousand.

Wohl speaks on a variety of events (her blog will give you a hint of some of her current interests) and will also be happy to consider topics that are within her field of expertise. She is often asked to speak about topics she has been writing about, in her blogs or in her book.

Some topics audience have enjoyed include:

• How Do Traditional ISVs Move to SaaS?
  
  Moving to SaaS requires planning, market and technical knowledge, and a move to a new business model. Get all the parts right and you could end up dominating a new market. Get any part wrong, and you could end up losing your shirt. Wohl has been watching the SaaS sector since the late 90’s and has seen it all; she’ll tell you how to make it work.
   
• What is Cloud Computing and Should My Organization be Using It?
  
  Everyone is talking about Clouds. But what exactly are they and just who should be using them for what? In this session we’ll sort out all the different kinds of clouds, who offers them, who should consider using them, and for what. You’ll leave this session with a much clearer point of view about clouds.
   
• How do I Choose a SaaS Vendor?
  
  If 70% of organizations of every size will be using some SaaS by the end of this year, this important trend deserves a little thought. The vendor you choose will be an important part of whether you’re satisfied with SaaS and whether you get the rewards of lower cost, faster time to value, and greater flexibility that customers seek. We’ll offer you some guidelines for how to pick a vendor depending on what you’re trying to do, how big you are, and how complex your needs might be. Think of it as an investment in satisfaction.
  
  
• Commercializing New Technology Profitably
  
  Smart companies are looking at new technology opportunities all the time, trying to decide which ones fit their future goals. It’s tricky; not every technology is ready for the market – lots of things have to happen at the same time. Then, there’s the sad fact that two companies can invest in identical technologies and one can succeed beyond their wildest dreams and one can fail completely. Based on her popular graduate school class at the University of Pennsylvania, Wohl’s speech on how to succeed at selecting and exploiting new technology is compelling, complete with examples of glory and failure.
  
  This material can also be packaged as a longer workshop (typically one day) for a company who’s looking at one or several technology or product choices.
  
  
• Using Social Software in the Enterprise
  
  Everyone wants to figure out how to get the benefits of easy collaboration within their company and their business community – partners, suppliers, contractors, customers – without giving up security or common sense. Opening an account on Facebook probably isn’t the answer, but there are lots of business-oriented tools that let your community interact with speed and ease. You have to decide how many to support.
   
• Office 2.0, Web 2.0 and the new Desktop
  
  Confused about whether you should continue with Microsoft Office, move to a free desktop product like Open Office (or one of its brand name versions like StarOffice or Symphony), or consider a web-based produce from Google, HyperOffice, or numbers of other Web 2.0 vendors. In fact, the idea of what’s in an office productivity package is changing, broadening, since on the web offering additional function is easy – no extra CDs to add to the box, no extra pages for the manuals. We’ll talk about the whole idea, starting from the point of view that office workers aren’t necessarily created equal, and that you may want to give them different tools to help them be more productive – and your bottom line be more profitable.

Inquiries about Mrs. Wohl’s availability to speak at your event should be sent to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . It’s helpful to tell us the organization and occasion, the date and location, and the speech topic you’re interested in considering. We’ll set up an appointment to discuss your needs.